Professional Coaching Diploma

Enrolling for FEBRUARY 2022 NOW

Are you ready to take the next steps and become a highly qualified and ICF accredited coach?

If you’re looking to retrain or add coaching as part of your business, this comprehensive, robust and fun diploma is for you and gives you excellent value for money!

If International Coaching Federation (ICF) accreditation is on your radar, you have a direct route when you complete this diploma. It’s the ONLY qualification that gives you a direct ICF accreditation (at ACTP level), without having to do more mentoring or training or top (and the added investment that comes with it).

The diploma was created to give you structured, high-quality teaching combined with practical coaching experience, so you can become the best coach you possibly can.

We believe that Psychology and Neuroscience underpin coaching and use evidence-based approaches, to help you get great results for your clients.

And it doesn't stop there!

Alongside training you to become a brilliant coach, we also support you to build your coaching business or use your coaching skills at work and to deliver pro bono coaching, so you can build your experience and your confidence.

If you want to feel totally supported to become an excellent coach qualified to ACTP level AND build your coaching business, look no further!

Why CHOOSE us? The ACTP Professional Coaching Diploma combines

Small cohort groups so you can build strong relationships and a network of other coaches from a diverse range of backgrounds

​Tutors and trainers from a wide range of backgrounds who support you every step of the way. 

​Evidence-based coaching approaches including neuroscience, positive psychology, somatic coaching, DISC personality profiles, emotional intelligence and transactional analysis – as well as more mainstream approaches such as GROW – to give you a diversity of experience

​Support to build your coaching business, with mentoring and courses so you can grow your business while you develop your coaching skills

A coaching buddy so you can build your coaching hours and opportunities for pro bono coaching if you want to work with third sector and charitable organisations (or if you are still working and want to get more hours under your belt before you take the leap!)

Investment £5000 + VAT or 12 x £500 + VAT, 18 month payment plans are £350 + VAT please message to discuss

What made you sign up?

“I got into coaching last year and I knew that I wanted to get a qualification.

I did look at other programs, but when I had the consultation with you I realized everything I was looking for is all blended in your course and I thought it was the right thing for me to do.

On the course, I literally come out of every session thinking “wow lightbulb moment”. It's been so great because I've discovered a lot about myself. I am not only learning tools about how to help other people. I'm learning tools to help myself. When I need some self-coaching I can definitely do that and every week I learned something new for me to add.

It is helping me a lot from my previous business when I was coaching with no tools. Now I have more tools in my bag than I could ever ask for.”

What would you say to someone considering signing up?

“If you're looking for something that's not going to just only help your clients, but help you as well, I would definitely sign up for it. It's helped me in more ways than one, in terms of all the different tools that we're learning different methods that we’re learning.

I'm self-coaching myself every day and I'm finding that I'm actually becoming a better person by using the tools from the course that I'm learning.

I love the Community. If you want just more than a course, more than a community, then definitely sign up.”

Nonie Leonard, Vision Board Life Coach and founder of the Highly Favoured Woman Community

“I decided to take the qualification as I respect Ruth as a coach and specifically wanted to learn from her. I was looking to expand my skill set.

I have decided to focus more on coaching in my business, having learned to use these skills confidently and the value of coaching. I really enjoyed the weekly peer coaching and the relationships working in the group.

Coaching is a great, effective tool but there is a huge difference between having good training and just winging it. I love winging it in life but the foundations need to be there first! Ruth offers a really fantastic foundation and has brought out the value of honing this skill and offering this service.”

Helen Johnson, Coach

What made you sign up to the coach training?

“I was actually signed up with another training provider when your advert popped up, I think from the coaching Community about the training. And the more I looked at the content that your course provided the more I was convinced I’d signed up with the wrong one.

It includes things on positive Psychology and Neuroscience, but also the practical business element side because it's not great learning to be a fantastic coach, if you don't actually know how to market yourself and then run and sustain a business.

Then I was hooked. I cancelled the other training and hopped on board with you for the October cohort.”

What's your experience been like so far in the program?

“Fantastic right from the start, right from that sort of first initial contact. It's been exciting getting books through the post, and those books have quite literally changed my life. They are at the top of my reading list now.

And then the course content is really thorough. The trainers are just great people, and they're all there to help.

One of the things that I really love the most is how much coaching practice we do as part of the training. Then we are ready to take that out into real life and it doesn't feel scary. It doesn't feel daunting. It just feels natural because we're practising so much of it through the sessions which I think is really important.

We go into these Triad groups and we formed such lovely relationships across those groups that it's really nice.

I should probably mention how amazing everyone that's in the cohort is. It's nice to go and see them every week and to watch people progress.

It’s also really nice having that blend of people at different levels.”

What about the mentoring sessions?

“Oh my goodness. How could I not mention my mentor? I have Lucy Power and oh my goodness! I feel so lucky to have Lucy as my mentor because she's just an incredible woman. When you look at her bio and her career it’s inspirational, it really is and when you spend time in those mentoring sessions with her it unlocks so much.

It's fantastic.”

What's going on for you business-wise?

“So I have set up my business, which is coaching personal and professional development and I work with leaders right from future leaders into emerging leaders and also those semi-established leaders.

This has just been incredible for me. Because it gives me the skills, the knowledge, and the confidence I need. I've been on an incredible journey myself throughout this coach training that I think if I wasn't on, I wouldn't be able to serve my clients anywhere near as well as I do which is really powerful, really great.”

What would you say to somebody he was thinking to sign up for February?

“Let's start with whether I sign up with Ruth or do I sign it with someone else? Do your research and I will be shocked if your research throws up something that looks better than Ruth’s course because I did a lot of research!”

So in terms of should I be trained or should I not be trained?

“It's something that I actually feel quite strongly about. Now before signing up with you (because I was thinking about moving to coaching), I'd probably read a good six to eight books about coaching but it's still nothing like the training and also the training allows you to become accredited.

It allows you to become insured which is really really important. It helps to elevate the status of the industry. We've invested the time and the money in ourselves in preparing ourselves better and to be able to serve our clients properly.

I would just say go for it. Honestly, you won't regret it. It's such a diverse curriculum. It's a really supportive environment. You can get access to the coaching Hub as well, which is full of incredible resources to make use of. You know, that in itself is invaluable.

So Go for it. What have you got to lose?”

Rebekah Lobb

What made you sign up to the professional coach diploma?

“My background is in education, and I am still involved in that sector. They want professional qualifications and professional experience and I think credibility is really important.

I think first and foremost you were the person who encouraged me to sign up: this is because I know how awesome you are and I know how seriously you take coaching.
The second reason was because of the professional nature of it. I wanted to go into corporate and into schools. And to work in these sectors, you need to get a professional certification.

It's everything that I thought it would be and probably, even more.

I love the flexibility around it and I've met some amazing people.

I love the feedback part and I think that's very important: it's amazing to have someone to listen to you, give you advice and also motivate and boost.

I would say: if you're considering coaching, I would definitely book a call with Ruth.”

Rebecca Daniel

What was your experience when you came to coaching?

“I’m a chartered accountant with over 16 years of corporate finance and audit experience in some of the biggest businesses in the UK. While I enjoyed my day job, I particularly loved the people elements – helping other people achieve their best.

So for 2020, I decided to focus more on people and become a coach. I was convinced my natural skills were enough and I didn’t need specific coach training. By March I’d left my job, had some clients, and was getting into the swing of networking. Then the world changed and my plan spluttered and stalled. Come the summer, I decided to reset, do a course, get qualified, and validate my skills.”

What made you think this coach training was for you?

“I hunted around and picked Kudzi Coach Academy because I liked the breadth and depth of the training.

I love that it not only shows the power of pure coaching, it also demonstrates a bunch of tools and techniques you can use too.

I like the idea of finding my own natural coaching style, rather than following a regimented path, and to lean into what this means for my business. This training helps with all of this.

After I signed up, I sought more clients to relaunch with. I was open about my training and encouraged clients to join me to journey together, and it’s been great. They have loved being on that journey, and benefiting from launch customer pricing, and seeing how my skills are quickly developing.

I’m honestly shocked by how useful this training has been. I really didn't think I needed it, but I’ve totally changed my mind on that now. It was exactly what I need and I highly recommend it for anyone looking to maximise their coaching potential.”

Mike Cole

So HOW does the Professional Coaching Diploma work?

Each week (or month if you choose the weekend option) we meet on zoom for our sessions which are all recorded, so you always have access to look back on the training.

We are very aware of different learning preferences so we make sure that we split the sessions into theory, discussion and coaching practice, with regular breaks.

You have the chance to coach and be coached in the majority of sessions and observe different coaching styles, so you can develop your own approach.

​We believe in modelling best practice and will involve students in powerful coaching demonstrations, giving you video examples beforehand so you feel prepared and know exactly what’s expected.

​Outside of your training sessions, we recommend 1-2 hours of coaching per week (we can help you find these opportunities) and 1 hour of additional study which may be reading, listening to podcasts or personal development.

We often find our students want to do more! and if you need to do less we support you to go at your own pace.

The group sessions are supplemented by 10 mentoring hours, where you work with an ICF (International Coaching Federation) coach of a PCC rating or above, focused on your development as a coach.

You are assessed with a live coaching session at the end of the diploma. Throughout the course, you’ll also get formal feedback on 4 x additional sessions and informal tutor-led feedback on at least four occasions.

We believe in supporting you and work with each student as an individual, helping you track your progress to achieve your diploma working alongside our coach training manager.

What we DONT do

We don't make promises of 6 or 7 figures from doing the qualification. But we DO teach you about the financial aspect and help you build a thriving coaching business, that plays to your strengths (and some of our graduates are making 6 figures!).

​We won't let you feel like a number. Every student is important to us and we have put significant support and resources into place, so you feel taken care throughout your diploma.

​​We don't give you nice feedback for the sake of it! We have high and rigorous standards and although we are supportive, we also help you to step out of your comfort zone to become the best coach you can be.

We don't say you have to wait until you are qualified to start charging clients. We work with you on an individual basis – based on your experience – and encourage you to start charging as soon as you are ready.

​We don't cut corners. The investment is higher than some of our competitors because we give each student 10 mentoring hours included (worth £750), as well as providing you with high quality training in small groups + business mentoring and coaching. This means the value is often 4-5 times more than our leading competitors (and means you are much more likely to get a ROI)!

“My name is Tyler Campbell, I’m 20 years old and founder of Fridays Coventry which is a youth initiative I set up to prevent knife crime and gang violence in Coventry.

I believe the coaching course so far has been a brilliant way to network and connect with many other individuals and organisations in the same position looking for the next step and new journey to start with this great opportunity of an accredited qualification.

The advice and tips are really beneficial and essential taking into real-life practises in the way projects may be lead or interaction to others. Also, I believe that coaching is a great mechanism for trust and to open up on how you're feeling and if not feeling well, how to feel to better.

Tyler Campbell

“The work I was doing was mentoring but I really wanted to get into coaching. I knew a qualification was going to really unlock things for me. And it has massively. I was a good coach before, now I know I am a fierce coach.

Being coached every week has meant I have learned so much about myself and it has been a massive support and incredibly powerful. And I've loved looking at the different ways that we could coach. And the different frameworks we could use, rather than it just being, “This is the way,” and it's a tick-box exercise, which it absolutely wasn't.

I have really discovered my style of coaching, which I can say is fierce because I do ask the challenging questions but with compassion and support. Another takeaway was some really deep work that I'm able to do with other people. So Lucy has a great line (who delivered the transactional analysis training) .”You can only meet people as far as you've met yourself.” The biggest thing is for me doing the work myself so that I can then help other people do the work.”

Anita Phagura, Coach and Founder of Fierce Project Management

What has your experience been so far?

“I When I was introduced to The Kudzi Coaching Academy & what was on offer, it was a must do moment! Since stepping into the learning arena, the diploma course & all that’s on offer, has far exceeded any expectations! The support is immense, the culture created is truly unique. The skills I'm learning is exactly what I needed!”

How are you hoping to use the course?

“I know this training will give me the foundational understanding & subsequent skill sets to excel as a coach, combined with the broad range of disciplines that will further serve my clients. To me the accreditation is a seal of dedication to help my clients create the life they so desire.”

What would you say to anyone considering the course?

“Over the coming years there’s going to be a shift in the Coaching landscape, that being, it will become the norm & expected that if you operate as a coach you must be qualified & accredited, to be taken seriously & to be able to build a sustainable coaching practice. My advice to anyone thinking about whether to do this training is, don’t think it, just do it!  Your investment will be returned back to you many times over, in so many ways. You will absolutely love what you will discover!”

Martin Miller, weareovertheedge.com

You may be thinking okay this sounds great; what do I ACTUALLY get?

You have 108 hours of live teaching over 7 months which gives you insight into different methods and approaches so you can coach to a professional level

10 hours of mentoring (group and individual) to help you build your coaching skills and reflect on your progress (we integrate your group mentoring into the sessions)

Feedback on at least 4 full sessions and 4 parts of sessions to help you improve your skills and become a confident and highly competent coach

A private Facebook community where you can ask any questions and get non judgmental support for your coaching and your business

Group business sessions to help you build your business and get clients as well as be a great coach (plus access to an online business program)

This looks like 8 full modules with their own student workbooks, all of these are recorded if you can't make them live (you need to attend 90% live to get your diploma)

Unit 1

Introduction to coaching: Coaching mindset, presence, core skills and ethics

Unit 2

The GROW model and beyond normative coaching models and the power of integration

Unit 3

Needs, Values, Beliefs and Strengths : integrating a positive psychology approach

Unit 4

DISC personality profiling (you get an additional certification) helping you communicate more effectively with clients

Unit 5

Transactional analysis informed coaching methodologies

Unit 6

Somatic coaching

Unit 7

Positive Psychology and how to integrate models and theories into coaching

Unit 8

Neuroscience: the power of our thoughts and neuroplasticity

Unit 9

Your Coaching Approach: beyond the course and embedding reflective practice

PLUS we are very aware that the narrative for many coaching organisations is everyone can achieve, we believe this alongside being aware that some people experience significant structural issues which means it is hard to succeed.

We, therefore, offer additional resources and training around equality and diversity and partner with third sector organisations to provide pro bono opportunities if you are interested as well as offering scholarship and partially funded places please contact ruth@ruthkudzi.com directly to discuss these.

As an organisation we donate 10% of business profits to charity, in Q1 this charity is Young Minds.

Learning Outcomes

To develop well rounded and confident and highly competent professional coaches who stand out in the industry

​To ensure coaches are working ethically and within ICF and AC boundaries

To develop coaches who are passionate and professional and build purpose-driven businesses

​To help our coaches secure clients and build / grow their coaching practices

This course is wide-ranging bringing in theories from neuroscience, positive psychology and transactional analysis as well as normative coaching methodologies.

It is designed for you to build your own coaching style and coaching approach.

We believe in equality and diversity so run a number of workshops to help inform your practice and integrate learning throughout the course.

The Team

Ruth Kudzi, MCC accredited coach, Course director, Lead instructor

Lucy Power, PCC accredited coach, Lead instructor transactional analysis, mentor, assessor

Lizzie Martin, PCC accredited coach, mentor, assessor

Julia Rodgers, PCC accredited coach, mentor, assessor

Donna Edwards, ACC accredited coach, trainer, assessor

Dr Helen Johnson, ACC accredited coach, trainer, assessor

Samantha Jayasuriya, ACC accredited coach, trainer

Claire Brumby, ACC accredited coach, trainer

Francesca Aaen, ACC accredited coach, trainer

Sarah Atkins, ACC accredited coach, trainer

Rebecca Daniel, associate trainer 

Tamu Thomas, associate trainer 

Michael Haigh, associate trainer 

Martin Miller, associate trainer 

 

Support Team

Ruth Walker, Business Manager 

Sonia Khaliq, EA to Ruth Kudzi

This sounds great, when does it START?

Our next cohorts start in FEBRUARY 2022 with aUGUST completion date

Choose one of these options:

Option 1: Tuesday 6-10pm

Option 2:Thursday 10-2pm

Option 3: Weekends – one weekend a month 9-5.30pm

Investment £5000 plus VAT or 12 x £500 plus VAT

This includes

10 hours of coach mentoring with an experienced mentor, worth £750 (which means that when you want to get accredited with the ICF, it is a direct route to ACC or PCC status) 

Access to ‘Accelerate your Success’ online program worth £497 

Monthly group business coaching and mentoring worth £2000

​Feedback on 4 recorded sessions worth £600

Additional bonus modules and resources worth £2500 including coaching tools and masterclasses

Access to our membership community The Coaching Hub for the duration of the program worth £250 

4 core course texts sent to your door worth £50 

This is over £7000 extra value PLUS if you want to apply for ICF ACC or PCC you have the direct route (you don't need to pay for mentor coaching or additional training as you do with ACSTH courses or CCE's) 

By having everything in one place you save money and time PLUS you have the peace of mind to know you won't have to invest more to become professionally accredited 

“I can 110% recommend Ruth's coach training. It came at a perfect time for me as I was looking to branch out with the services I offered clients and it has worked out really well.

The sessions were well-timed and well-paced, with the right amount of support and feedback. I was part of a fantastic cohort of women I found the online format engaging and convenient. With lots of opportunities to work with Ruth and others on the course, as well as mentoring sessions, we were able to learn a huge amount over the seven-month duration.

If you are looking for a coaching course that really delivers and a trainer who cares, this is it!”

Natalie Trice, The Visibility Duchess, Confidence Coach and PR Mentor for Media Professionals and Small Business Owners

“When I started the program I had been working as a coach formally for more than a year and in over 20+ years as a pharmacist. During all of that time I had been using coaching and training and I really wanted to use it properly and be top of my game with it. I was lacking knowledge and confidence to go deeper with people.

The course has given me a deeper understanding of what coaching is and how I can get the best results for my clients. It has shown me this whole world that I want to explore and do even more in. The biggest thing is the confidence that I now have in terms of being able to deliver for my clients.

It is amazing how my business has developed and changed over the last six months with the help of the course and working through the challenges, thoughts and ideas with such a range of coaches has been hugely beneficial.  I have really shifted to a corporate client base and it is a really interesting shift for me.

I think if you want to be a coach, work as a coach, be successful as a coach, be confident as a coach, then this is the course for you. It's unlike any training that I've ever done before, it's just great. I never worry about coaching someone now. I feel like I always know where to go. I can respond and I don't go in thinking what I am going to ask them. I can be completely curious and open to what they want to do in the session and it works: it is so much better for them and I just love it. I'm so happy to take the full joy out of it.”

Francesca Aaen, Business and Performance Coach

“I've been looking for a long time on and off for coaching. At that point in time I felt like the coaching was quite surface and didn't go into depth and I really wanted that at the time but I've always kept my eye out to see what else is out there and it has evolved over the years. Coaching training has definitely got better and better. I did my research, and I wanted something that was kind of an all in one package, that gave you the business mentoring, personal mentoring training, not too big a cohort where it felt personal and it felt like you could kind of feel like a bit of a community vibe, the direct route to the accreditation, no hidden costs no kind of, oh by the way, you now need to pay £500 or £1000 to get accredited or get mentoring. Everything's transparent, everything's there. For me the breadth is a big thing. I'm an integrative therapist. I have been for the last 10 years and I look for breadth and I look for being able to draw from different traditions and develop my own style and to be encouraged to do that. When I saw this training, it didn't take me long to kind of sign up to be honest.

It has exceeded my expectations. I knew it would be good training, I knew I wanted to get that practice and the skills but I think growing as a person has been a nice surprise. I feel like I've got more confidence. I've made some really nice friendships and relationships on the course which I don't think you could do on the bigger trainings. We started in October, and we're in January now and in three months I can feel the difference. I can see how my brain is thinking about these theories and the triad practice is so important. Every week we're doing that so you feel like you're learning and you're putting it into practice every week. For me, it's exceeded it. I don't normally put myself up for these videos or to kind of like promote people's things but I was really happy to come on here and answer any questions. If anyone's on the fence, feel free to drop me a message or if I haven't answered your questions today because  I'm happy to talk about what a great experience has been.

I'd say, yes, it's an investment. And you know, everyone has to think long and hard about where you put your time and your money, but the me. If you want something comprehensive, well rounded, you want an experience to be able to grow as a person, to grow as a coach, to be more business minded, and to have a community of people around you and great trainers and mentors. This for me, hands down is the best training out there. And I think just three months down the line, I don't regret it at all, if anything, I'm happy to sort of encourage other people to jump on it and do it, it's really worth it is more than worth it.”

Nafeeza Towheed, Transformational Therapeutic Coach

Frequently Asked Questions

How much is the time commitment?

The Professional Coaching Diploma is both thorough and in depth. You’ll have 4 hours of training a week (or 16 a month) and you’ll need to commit to doing 1-2 hours of coaching each week on top of this, plus at least 1 hour of personal development work.

If you want to get your ICF accreditation at the same time as you graduate, then you’ll need to do approx. 4 hours of coaching a week rather than 1-2 (you coaching other people). 

Why is it the investmemt higher than other courses? 

Because we have smaller cohorts, more in-depth training (and more training hours), 10 mentor hours and teach to the highest ICF standards at ACTP level (if you aren't sure of the difference check their website!). AND we provide valuable business mentoring support to grow your coaching practice, which is rarely provided in other programs. We do this because we want our graduates to coach and be able to build a thriving coaching business, not just do a qualification!

What are the other people like? 

It is a wide range of people from those brand new to coaching & looking to retrain; business owners wanting to add coaching to the mix of what they are doing; and existing coaches who want a professional qualification & to become the best coach they can be. 

People have varied backgrounds including: education, entrepreneurship, HR, social work, accountancy, professional services, PR and marketing, academia, law, journalism, project management and engineering.

You don't need any formal academic qualifications…only the ability to learn and take on feedback!

What if I don't know anyone who wants to be coached? 

That’s ok! Especially if you’re not ready to tell friends and family you’re retraining. You’ll be matched with a coaching buddy in the program and we have links with organisations for pro bono coaching opportunities. You are also able to tap into Ruth's network at certain points to get pro bono clients AND we help you with how to get paid clients too. 

How will you help me with my business? 

Ruth is one of the most highly regarded business coaches in the UK – one of less than 75 at the highest MCC level – and has worked with 1000s of people to help them get their first client or to build and scale. 

You’ll get access to her expertise, as well as the other experienced trainers all running their own coaching businesses, who are there to share and support you.

How will it help me stand out?

The course is taught to an incredibly high standard. Gaining your Professional Coaching Diploma will help you to stand out in a crowded and unregulated market and can be used to get accreditation with the ICF and AC. 

Requirements to meet to join the program

You understand the level of commitment the Diploma requires and are willing to coach outside the program to gain experience.

You are open to receiving feedback and are keen to develop and become a certified coach. 

You agree to abide by the ICF ethics guidelines and to get appropriate insurance. 

No formal qualifications are required… only the ability to learn and take on feedback!

Payment of tuition and fees

All payments for fees will be completed by the start of the program. If you choose a payment plan, you will have paid at least the first instalment when the program starts. 

Late payments may mean that your place on the program is reviewed according to our terms and conditions. 

Is the Diploma ICF accredited? 

The Diploma is accredited to the ACTP standard for the ICF.

This is a full coaching diploma (ACTP) program which is taught in accordance with the ICF standards and code of ethics and offers fast track to ACC and PCC. 

I'm outside of the UK and VAT isn’t applicable. What do I do?

If VAT is not applicable because you're based outside of the UK, please contact hello@optimuscoachacademy.com to arrange payment.

The Professional Coach Diploma is accredited to a ACTP level with the Association of Coaching