We’re passionate about providing coach training with its foundations in Psychology for individuals and organisations supporting professional and personal growth.
We have significant industry experience: every coach and mentor has an established coaching business and knows what it takes to build and grow that business and come from varied backgrounds from Corporate to Public Sector to SMEs.
We teach a wide variety of approaches that have strong foundations in Psychology and Neuroscience helping you to be a confident and competent coach. The courses have been designed by Psychology specialists with decades of experience.
We believe in coaching the whole person and supporting you as an individual. We work with you to help you build the skills you need and have course competition rates of over 95%.
We know how important it is to feel part of something, we support you to grow as a coach and feel like you are part of a wider network.
Our trainers are all experienced coaches with at least 500 hours of coaching experience and ICF PCC accreditation or equivalent. All of our trainers have had prior experience teaching / training and have a robust training and developmental plan to maintain standards.
We support you to apply the concepts to coaching conversations and give you lots of feedback so you're confident and competent in your coaching.
CEO, Course Director & MCC Coach
Ruth is the Course Director and Founder of Optimus Coach Academy. She is a well respected and successful coach who has worked across sectors including leadership, career and more recently business and mindset with over 10,000 coaching hours. She has been a Master Certified Coach with the ICF since 2020 and is a qualified supervisor and Coaching Psychologist. Ruth has been studying Psychology since 1994 and has a BA in Psychology & Management, A MA in Psychology & Education and a PGCERT in Coaching Psychology. She's a qualified teacher with nearly 20 years experience. Prior to starting her own coaching business Ruth was a Senior Leader in the education sector. Ruth is a double best selling author, podcaster, international speaker and mentor : she runs her own coaching business alongside Optimus.
PCC Coach, Trainer, Mentor, Assessor, Supervisor
Having worked with the Metropolitan Police Service for 15 years in various senior leadership roles, Crystal has a background in service delivery leading high performing teams. As a qualified Coach and Supervisor, her expertise is in coach development, quality assurance and course content design and delivery. With a transformative and holistic approach, Crystal primarily works with those in leadership and journeys with her clients creating a reflective space of presence, depth and being.
MCC Coach, Trainer, Mentor, Assessor
Emily is an ICF-accredited Wellbeing and Resilience Coach (MCC) and Coach Supervisor, experienced facilitator, and mentor. With over 20 years of experience in the well-being industry, she has worked internationally across education and corporate sectors, supporting individuals, groups, and organisations in their personal and professional growth.For the past decade, Emily has been training coaches and is deeply passionate about developing confident, intuitive, and skilled practitioners. She is committed to cultivating coaching cultures within organisations and empowering coaches to make a meaningful impact.As a coach, Emily specialises in working with individuals who are seeking meaningful change—either in themselves or in how they engage with the world. She combines coaching expertise with a wide range of evidence-based approaches to explore the inner relationship with self, as well as how we interact with the systems around us. Her work supports clients in uncovering their innate intuitive wisdom and understanding how emotions and the body can inform personal growth in an ever-changing world.Emily integrates tools and frameworks from NLP, Transactional Analysis, Neuroscience, Mindfulness, and Meditation. Her approach is holistic, tailored, and grounded in meeting clients exactly where they are—supporting, challenging, and provoking growth through deep exploration.Her approach is also shaped by her own personal development journey and the challenges she has faced along the way. This lived experience underpins her belief in the power of self-awareness, self-compassion, somatic practice, and personal development. Emily believes that resilience, wellbeing, and effective practice are best built on a strong foundation of self-knowledge.
PCC Coach, Trainer, Assessor, Mentor
Fay's background is People, Workforce & Business Development and Performance Improvement. She’s worked with businesses of various sizes over a variety of sectors. Led teams, multi-million-pound projects - and supported client's through the Foot & Mouth crisis of 2001, the financial crash of 2008, and most recently, Covid. Fay is a PCC accredited coach with the ICF and alongside working at Optimus Coach Academy as a trainer, mentor and assessor, through her own practice she works with organisations, leaders and business owners to cultivate culture, leadership effectiveness and high performance.
PCC Coach, Trainer, Mentor, Assessor
Donna is a Life and Connection Coach working with women who want to consciously create a positive relationship with themselves, empowering them to move towards thinking, feeling and behaving in line with who they want to be and how they want to live. She uses her 15 years of coaching experience, alongside other methodologies including Neuroscience, NLP and Positive Psychology, to help her clients embrace self-awareness as a powerful tool for growth in communication, confidence, wellbeing, decision making and productivity.
ACC Coach, Coach Training Administrator
Sharron's background is in Criminal Law, specialising in advising detainees at the Police Station and has worked for Solicitors for over 20 years. As an ICF Accredited Coach, Sharrons clients include Barristers & Solicitors helping them around Impostor syndrome and overwhelm. Alongside this she runs her own Natural Hair Care Business and is the Coach Training Administrator at Optimus Coach Academy.
PCC Coach, Trainer, Mentor, Assessor
Merrisha is a PCC Coach with hundreds of hours of experience since qualifying in 2011. She runs a coaching and consultancy business where she specialises in developing emerging leaders in the workplace. Prior to running her own business she spent over 20 years as a Senior Leader in the NHS and now works with values driven organisations to retain and develop their talent. In the coaching space she uses her skills in Neuroscience, NLP, CBT and Positive Psychology to help clients connect with authenticity and joy.
PCC Coach, Trainer, Assessor
Michael is a credentialed coach with the ICF and ICF Board Member for the North West in the UK. He has a Corporate background in Banking and Automotive Sales Management and a history of building businesses within businesses.He typically coaches and mentors around leadership and people management, mindset, and life engineering.He is a Mentor with The Association of Business Mentors, a Hypnotherapist, Mental Health Professional, Business Owner, and People Person with a history of supporting successful people, high achievers and people who aspire for greater things in their lives.
PCC Coach, Trainer, Mentor
Jackie Lawrence is a PCC level coach who specialises in working with emerging leaders focusing on performance coaching. In 2019, she left a highly successful career as a banking lawyer to become a full-time career and performance coach. Fast forward to today, she's a business and career coach at P-Factor Coaching, helping ambitious individuals perform their best by aligning their strengths and values with their actions so they can expand in their zone of genius.
PA to Ruth Kudzi
Emma is the PA to Ruth Kudzi. With over 25 years' experience supporting C-Suite executives across a variety of sectors, notably in startups and education she brings a lot of experience. She spent nine years in Qatar before recently returning to North Wales with her family.Outside work, Emma is a keen jazz singer and skier, and a proud mum of three and grandmother of one.
Admin Support Officer
Cherry is a seasoned Virtual Assistant with over 10 years of experience in customer service, project coordination, quality assurance, and administrative operations across global companies. She specialises in helping founders, coaches, executives, and creators stay organised through calendar and inbox management, onboarding coordination, workflow optimisation, and process documentation, etc. Alongside her VA work, Cherry serves as a Training Support Administrator at Optimus Coach Academy and runs her own new social media brand dedicated to guiding aspiring virtual assistants and career shifters transitioning from corporate to freelance life. She's a proud fur mum to 6 cats and 3 dogs.
PCC Coach, Supervisor, Trainer, Mentor
Phyllis has accumulated over three decades of diverse experience that has shaped her perspective and ability to support others and help them move forward in life and business. With a BSc in Osteopathy, an MSc in Sports Injury Management, a qualified ICF Coach, Coach Supervisor and Hypnotherapist, she continues to support people with their health and wellbeing. She runs her Osteopathic practice in Beckenham, lectures at university, coaches and supervises both individuals and groups online and in person. Her mission is to help people move forward in life and work.Phyllis is passionate about sharing her knowledge and expertise with the community through workshops, conferences, and talks.
Marketing Director,
Christian started off his career in Advertising, working as part of various Brand teams developing ad campaigns for blue chip Clients such as Waitrose, Co- Op, Compaq, BMI Airlines and EA Games. His last 17 years have been spent solely in Digital Marketing. His expertise is devising and executing customer acquisition strategies across Google, Bing, Yahoo, Facebook, Instagram, You Tube and various content networks.
